Careline SOS branding


— Logo & Identity
— Website
— Photography


Having had a fantastic working relationship with South Essex Homes for many years, we were delighted to be awarded the CarelineSOS rebrand, website and photography contract.

After initial briefing at our studio, we researched and explored various routes. The brand needed to be strong and established and also friendly and reliable. The agreed design incorporated waves to tie into the South Essex Homes brand, and also the button element from the actual product, the CarelineSOS pendant.

The website needed to be appealing, reassuring and easy to navigate, whilst incorporating forms and functionality required for the product enquiries and sign up. We provided a graphic element to demonstrate the ease of use, and a ‘meet the team’ section to give a personal touch.

We undertook various local photoshoots in order to provide a consistent bank of images of the team, and also customers in their own homes.

We provided guidelines to allow the team to create further marketing in-house or to outsource. We also assisted with the roll-out to include brochures, adverts, stationery, signage and roller banners.

It’s always a pleasure to work with the team, and we look forward to future projects as the brand continues to grow.

Careline Product photography staff portrait